Strategy, execution, and local market knowledge — all in one place.
Head of Strategy
10+ years in digital marketing across Johannesburg and Cape Town. Led influencer campaigns for two of SA’s top retail brands.
Influencer Relations Lead
Built partnerships with over 200 micro and macro influencers across Africa. Focuses on authentic, long-term collaborations.
Content & Analytics Manager
Specialises in content performance audits and dashboard reporting. Previously optimised social spend for a national telecom brand.
Twibler works with brands that want more than just likes. We focus on influencer collaboration, content performance, and growth tactics that actually move the needle in the South African market.
We work with businesses that serve South African audiences — from retail and hospitality to lifestyle and services. Our strategies are built around local relevance, not global templates.
We connect brands with creators who actually fit their category and audience. No vanity metrics — just real collaboration that builds trust and engagement over time.
Every campaign is measured against business goals: conversion rate, share of voice, and cost per engagement. We help you understand what works and what to adjust next.
Our tone is direct and practical. We don’t promise overnight growth or viral hacks. Instead, we help you build a repeatable process for social media that fits your team, your budget, and your audience in South Africa.
From a small consultancy to a trusted partner for South African brands — here are the milestones that shaped Twibler.
Twibler started as a two-person team helping local retailers understand their social media data. The first six months were spent building a simple reporting framework that turned raw engagement numbers into actionable brand insights.
During the pandemic, brands needed authentic connections more than ever. We launched our first influencer matching program, pairing 12 micro-influencers with regional fashion and lifestyle brands. The average campaign saw a 35% lift in direct message inquiries.
We invested in a dedicated analytics unit that moved beyond vanity metrics. The lab developed a custom dashboard for clients, tracking share of voice, sentiment, and conversion paths. Within a year, our retained client base grew by 60%.
With a team of 18, Twibler now works with brands in Gauteng, Western Cape, and KwaZulu-Natal. We launched a structured onboarding portal and seasonal campaign workflow, reducing client setup time by 40% compared to the previous year.